I just learned that Facebook now has more than a half billion members which makes it the world's third largest discretely identifiable human community (after China and India)! It really amazes me just how quickly Facebook has become part of our way of life since its humble beginnings just seven years ago. But then again, perhaps I should not be surprised with that dramatic growth given the power of social networking that is so readily evident with Facebook. After all, success breeds success.
Since the start of 2010, Alaska SeaLife Center Facebook fan membership has increased by 350% and is continuing to grow both in engagement and in influence. For example, fans quickly tell us what they like (and don't like) as we share program news... and we have had the experience where organizations who track web activity in Alaska or on marine topics generally have been prompted to engage with ASLC initiatives as a result of member posts - it is really fantastic to know that FB comments have great reach and immediate impact!
That is due in no small part to the great work done by Jenna Miller, our social media intern, who worked with Amy Haddow and Nikki Nelson to set up our current FB page last year, and is continuing to manage our FB site this summer.
As a result of their efforts, and with the arrival of Lexie Mizeras, our new VP of Marketing and Philanthropy, we are hoping to mount an even more cohesive social media campaign to better link ASLC staff, members and partners... So please keep the comments coming and please keep encouraging your friends to add ASLC to their FB links!
To join or refer ASLC to friends already on FB, use the link below once you are logged in...
http://www.facebook.com/pages/Alaska-SeaLife-Center/
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